Discover the ultimate holiday treat with our Reindeer Chow recipe! Crunchy Chex, chocolate, and brownie mix make it a festive delight. Perfect for Christmas snacking and gifting.

Reindeer Chow: Your Irresistible Holiday Snack Guide
As the magical holiday season draws near, the air fills with the aroma of festive treats and joyous anticipation. What better way to immerse yourself in the spirit of Christmas than with a delicious and utterly addictive snack like Reindeer Chow? This enchanting recipe, often hailed as the holiday iteration of “Puppy Chow” or “Muddy Buddies,” offers a delightful symphony of sweet, salty, and crunchy textures that will captivate taste buds of all ages. It’s more than just a snack; it’s a staple for creating cherished holiday memories.
Reindeer Chow takes the beloved classic Puppy Chow Peanut Butter recipe and infuses it with an extra layer of festive cheer. The foundation is built upon crisp Chex cereal, providing that satisfying, light crunch with every bite. This cereal base is then generously coated in a luxurious, smooth mixture made from melted chocolate chips, creamy peanut butter (or a rich Nutella spread for an alternative flavor), a touch of butter for silkiness, and a hint of pure vanilla extract for warmth. This combination alone creates a truly irresistible base, but the magic of Reindeer Chow truly unfolds with its unique twist.
What truly distinguishes this Reindeer Chow recipe from its traditional counterparts is the ingenious addition of dry brownie mix. This simple yet transformative ingredient elevates the snack to new heights, imbuing it with an intensely rich, deep chocolate flavor that perfectly embodies the indulgence of the Christmas season. The brownie mix not only enhances the flavor profile with its distinct cocoa notes but also contributes to the signature “muddy” texture, making each piece a delight to behold and devour.
Whether you’re planning a grand winter gathering, seeking a cozy treat to savor by a crackling fireplace, or simply looking for delightful Christmas snack ideas to share with loved ones, Reindeer Chow is your perfect answer. Its incredible ease of preparation makes it a stress-free addition to your holiday baking repertoire, leaving you more time to enjoy the festivities. Imagine the smiles as friends and family discover this charming, chocolatey crunch. It’s not just a snack; it’s an invitation to celebrate, share, and spread holiday cheer.
This Reindeer Chow recipe promises an unforgettable Christmas snack experience, blending the irresistible goodness of Chex, chocolate, peanut butter (or Nutella), and that special brownie mix magic. It’s a treat that’s remarkably easy to whip up and undeniably hard to resist. So, this holiday season, prepare a generous batch of Reindeer Chow and watch in pure delight as it vanishes, becoming everyone’s favorite festive winter indulgence!

Crafting the Magic: Reindeer Chow Ingredients & Smart Substitutions
Creating this irresistible Reindeer Chow is simple, and it begins with a handful of accessible ingredients. Here’s what you’ll need, along with some helpful substitution tips to customize your festive snack:
Essential Ingredients for Reindeer Chow
- Chex Cereal: The backbone of this crunchy treat! You can use Corn Chex, Wheat Chex, or Chocolate Chex. For a delightful variety in texture and flavor, consider using a mix of your favorite types. Each offers a slightly different base for the rich coating.
- Chocolate Chips: Any kind of chocolate chips will work beautifully. Milk chocolate chips lend a sweeter, creamier flavor, while semi-sweet provides a classic balance. For a more intense chocolate experience, dark chocolate chips are an excellent choice. Feel free to use a blend to create your perfect chocolate profile.
- Peanut Butter or Nutella Spread: Creamy peanut butter is traditional, adding a nutty richness that complements the chocolate perfectly. If you have a peanut allergy or simply prefer a different flavor, Nutella spread is a fantastic alternative, bringing a hazelnut-chocolate twist. Other nut or seed butters like almond butter or sunflower seed butter can also be used, though they may slightly alter the flavor and consistency.
- Butter: Unsalted butter is preferred to control the overall saltiness of the snack. It contributes to the smooth, luxurious texture of the chocolate coating and helps it adhere perfectly to the cereal.
- Vanilla Extract: A touch of pure vanilla extract enhances all the sweet flavors, adding warmth and depth to the chocolate-peanut butter mixture. Don’t skip this!
- Dry Brownie Mix: This is the secret ingredient that truly makes it “Reindeer Chow” and not just standard Puppy Chow. Any brand or type of dry brownie mix will do. It provides a unique, rich chocolate flavor and contributes to the signature powdery coating. Ensure it’s dry mix, not prepared batter.
- Seasonal Sixlets Candies or Seasonal M&M’s Candies: For that ultimate festive touch, add candies in vibrant red and green hues. Sixlets offer a fun, shiny coating, while M&M’s provide a classic candy crunch. These not only add color but also extra sweetness and texture.

A Step-by-Step Guide: How to Make Reindeer Chow
Making Reindeer Chow is surprisingly simple and requires minimal cooking, making it an ideal activity for busy holiday schedules or even for involving younger helpers. Follow these straightforward steps to create a batch of this delightful holiday snack:
Preparation Steps
- Gather and Prep Your Cereal: Begin by carefully measuring out your chosen Chex cereal (or mix of cereals) and placing them into a very large mixing bowl. A large bowl is crucial to allow for easy and even coating later on. Set this bowl aside for a moment. Next, prepare a baking sheet by lining it with a sheet of waxed paper or parchment paper. This provides a non-stick surface for cooling your Reindeer Chow later, preventing it from sticking and making cleanup a breeze.
- Melt the Decadent Coating: In a small saucepan, combine the chocolate chips, peanut butter (or Nutella), and butter. Place the saucepan over medium-low heat. Stir the mixture continuously with a rubber spatula or wooden spoon until all the ingredients have fully melted and blended together into a smooth, glossy, and uniform sauce. Be careful not to overheat the mixture, as chocolate can scorch easily. Once smooth, immediately remove the saucepan from the heat. Stir in the vanilla extract, ensuring it’s well incorporated for that warm, aromatic finish.
- Generously Coat the Cereal: Working quickly while the chocolate mixture is still warm and liquid, pour it immediately over the Chex cereal in the large bowl. Using your spatula or a large spoon, gently but thoroughly stir the cereal until every piece is evenly coated with the rich chocolate-peanut butter mixture. Take your time to ensure no dry spots remain, as this ensures a consistent flavor and texture throughout.
- The Brownie Mix Shake: This is where the Reindeer Chow gets its unique identity! Take a large, sturdy zip-top bag (a gallon-sized bag works best for a standard batch). Pour the dry brownie mix (or powdered sugar if you’re making a classic Muddy Buddy) into the bag. Add the chocolate-coated cereal to the bag. Seal the bag securely, making sure to remove as much air as possible. Now, the fun part: gently shake the bag. Tumble and turn it until all the coated cereal pieces are thoroughly dusted and covered with the dry brownie mix. This creates that signature “muddy” appearance and infuses the snack with its distinct brownie flavor.
- Cool and Add Festive Embellishments: Once the cereal is beautifully coated, spread the Reindeer Chow in a single layer onto the prepared waxed paper-lined baking sheet. Allow it to cool completely at room temperature. This step helps the coating to set and firm up, ensuring a delightful crunch. Once cooled and set, sprinkle the seasonal Sixlets or M&M’s candies over the Reindeer Chow, gently mixing them in for a burst of color and extra holiday cheer.
- Store and Savor: Once fully cooled, transfer your finished Reindeer Chow to an airtight container. Store it at room temperature to maintain its freshness and crunch. It’s now ready to be enjoyed as a delightful snack, shared with guests, or packaged as thoughtful homemade gifts!

Reindeer Chow: Expert Tips, Gifting Ideas & Storage Solutions
Reindeer Chow is already a fantastic holiday treat, but with a few extra tips and tricks, you can elevate your batch even further, ensure it stays fresh, and present it perfectly for gifting.
Why Is It Called Reindeer Chow?
The name “Reindeer Chow” is a playful and festive spin on the classic “Puppy Chow” or “Muddy Buddies” snack mix. It’s primarily associated with the holiday season, and the combination of crunchy cereal, chocolate, and powdered coating is whimsically reminiscent of a special treat for Santa’s reindeer. It conjures images of winter wonderlands and Christmas magic, making it a fitting name for a beloved holiday indulgence.
How Long Does Reindeer Chow Stay Fresh?
When stored correctly in an airtight container at room temperature, Reindeer Chow can stay delightfully fresh and crunchy for up to a week. To maximize its crunchiness and extend its shelf life slightly, you can also store it in the refrigerator. However, it’s generally best enjoyed within the first few days for optimal texture and flavor. Freezing is not recommended for Reindeer Chow, as it can compromise the texture of the cereal and coating, making it less enjoyable once thawed.
Can I Customize Reindeer Chow with Other Mix-ins?
Absolutely! One of the best aspects of Reindeer Chow is its versatility. Feel free to unleash your creativity and add other mix-ins to make it uniquely yours. Consider additions like mini pretzels for a salty contrast, holiday-themed sprinkles for extra sparkle, or even mini marshmallows for a softer texture. Crushed candy canes can also add a delightful peppermint twist for Christmas, or a handful of chopped nuts for added crunch and protein. Experiment with different combinations to discover your family’s favorite version!
Can I Make Reindeer Chow in Advance?
Yes, preparing Reindeer Chow in advance is one of its greatest advantages, especially during the busy holiday season. You can easily whip up a batch a day or two before a party or gathering and store it in an airtight container. This convenience makes it a perfect make-ahead snack, allowing you to focus on other preparations closer to your event without sacrificing a fresh, homemade treat.
Creative Ways to Package Reindeer Chow as Gifts
Reindeer Chow makes for a thoughtful and delicious homemade gift, perfect for teachers, neighbors, friends, and family. Get creative with your packaging to add a special touch:
- Decorative Holiday Tins: Classic and reusable, holiday-themed tins instantly elevate your gift.
- Mason Jars: Fill mason jars with Reindeer Chow and adorn them with festive ribbons, custom labels, or small ornaments. Layering different colored candies can create a beautiful visual effect.
- Holiday-Themed Treat Bags: Clear cellophane bags tied with festive ribbons, small bells, or mini pinecones are simple yet charming. You can also add a handwritten tag with a personalized message.
- Small Boxes: Line small gift boxes with tissue paper, fill them with Reindeer Chow, and tie them with twine or ribbon.
Personalized packaging not only makes the gift more appealing but also shows the extra care and effort you put into it.
Can I Make a Larger Batch of Reindeer Chow for a Big Gathering?
Yes, this recipe is incredibly scalable! You can easily double or even triple the ingredients to make a larger batch, perfect for serving at big holiday parties, school events, or family reunions. Just ensure you use a much larger bowl for mixing and a larger zip-top bag for shaking the brownie mix. Also, make sure you have enough airtight containers on hand to store all the extra delicious portions.

More Festive Snack Ideas You’ll Love
- Pumpkin Spice Muddy Buddies (aka Puppy Chow)
- Banana Berry Minions Muddy Buddies
- Kibbles & Bits Snack Mix {with FREE Printable}
- Red Velvet Muddy Buddies
- Buddy the Elf Rice Crispy Treats
20
servings
Reindeer Chow
Jamie Sherman
15 minutes
7 minutes
1 hour
1 hour
22 minutes
Equipment
-
zip-top bags
-
rubber spatula or wooden spoon
-
pot and pan set
-
Cut-Rite Wax Paper – Pack of 3
-
baking sheets
-
mixing bowl
-
mixing bowl
Ingredients
-
9
cups
Corn Chex,
Wheat Chex or Chocolate Chex -
1
cup
chocolate chips -
½
cup
peanut butter or Nutella spread -
¼
cup
butter -
1
teaspoon
vanilla extract -
1 ½
cups
dry brownie mix -
2
bottles
seasonal Sixlets candies or 1 cup seasonal M&M’s candies,
4.5 oz. each
Instructions
-
Place the cereal in a large bowl and set aside. Line a baking sheet with waxed paper and set aside.
-
In a small saucepan, melt and stir the chocolate chips, peanut butter, and butter over medium-low heat until the mixture is smooth. Remove from the heat and stir in the vanilla. Immediately pour the chocolate mixture over the cereal and stir until evenly coated.
-
Place the dry brownie mix or powdered sugar in a zip-top bag. Add the coated cereal to the bag. Seal the bag and shake until well-coated. Spread on prepared waxed paper to cool. Add the Sixlet candies.
-
Store in an airtight container at room temperature.
Notes
- You can easily scale up the recipe to make a larger batch to serve at parties or gatherings. Just be sure to have enough airtight containers for storing the extra portions.
- You can package Reindeer Chow in decorative holiday tins, mason jars with festive labels, or even in holiday-themed treat bags tied with ribbons. Personalized packaging adds a special touch when giving it as a gift.
- You can prepare Reindeer Chow in advance and store it in an airtight container until you’re ready to enjoy it. It’s a convenient snack to have on hand for holiday parties and gatherings.
- When stored in an airtight container, Reindeer Chow can stay fresh for up to a week. It’s best to store it in a cool, dry place or in the refrigerator to maintain its crunchiness. Do NOT freeze it.
Nutrition
Serving:
0.5
cup
,
Calories:
287
kcal
,
Carbohydrates:
40
g
,
Protein:
4
g
,
Fat:
13
g
,
Saturated Fat:
6
g
,
Polyunsaturated Fat:
1
g
,
Monounsaturated Fat:
3
g
,
Trans Fat:
0.1
g
,
Cholesterol:
8
mg
,
Sodium:
205
mg
,
Potassium:
91
mg
,
Fiber:
1
g
,
Sugar:
23
g
,
Vitamin A:
544
IU
,
Vitamin C:
3
mg
,
Calcium:
67
mg
,
Iron:
4
mg
Nutrition information is automatically calculated, so should only be used as an approximation.
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Originally published on December 4, 2015. Updated on November 28, 2023.